Transparency (and the $ 4,000 promise)

by Bob Hook III


(and the $ 4,000 promise)


Transparency is a good thing, especially when you are shopping for a new car.

Unfortunately, some dealers may intentionally cloud the figures they present to you.

I’ve heard radios ads in Louisville recently that promise “up to $ 4,000 more than your trade is worth!”

That sounds like a great deal doesn’t it?  But maybe too good to be true.  After all, how can any dealership stay in business with a parking lot full of trade-ins that all cost $ 4,000 too much?  Wouldn’t they have to charge the next customer too much?

The truth is, if you get $ 4,000 more than your trade is worth, then you just paid $ 4,000 too much for your new vehicle.

At Bob Hook Chevrolet, we prefer to provide you with a transparent money saving deal.  We take pride in helping you navigate through the three facets of your deal:  price, financing and trade-in value.  We believe it’s the right thing to do and also the way we have retained so many loyal customers.

After 64 years in business and over 250,000 sales, we are confident we are on the right track.

You can expect better from a car dealer and get it.  

Deceptive Ads Special Pricing Trade-In Values Used Cars   Deceptive ads No-nonsense deals Transparent deals Used Cars